|Branko and Juanita Poznanovich immigrated to New Zealand in 1995. They immigrated to be with family who had lived in New Zealand for over 10 years at that stage. As with many South African migrants, they left much behind to start life in NZ with significantly diminished capital and with age against them. After living on capital for a short while, Branko (then aged 66 years old) got a part time job in a warehouse packing goods. While doing this and orientating himself with NZ he noticed an absence of Boerewors and general fresh, gourmet, European styled sausages in the general food marketplace.
Having 35 years butchery experience, Branko purchased a small sausage filler and began making Boerewors for acquaintances and associates, from home. After a short while Branko purchased a baby drying chamber and began making Biltong and Droewors, too. As word spread Branko began supplying a supermarket here and there and therefore started manufacturing in more formal food manufacturing premises. Branko's son, Max joined the business in September 1999. Coming from an analytical background, Max set about formalising and streamlining the business. Today, Branco's gourmet European sausages are made in our own purpose built sausage factory in Ellerslie, Auckland.
Our products are eaten New Zealand wide and are available in most supermarkets in the North Island. Our latest innovation is "BOEREWORS LITE", New Zealand's first supermarket sausage with the National Heart Foundation's Tick of Approval.